Growth · Diagnosis · Change management

I help companies grow, innovate and govern.

By nature, I like solving problems.

Since 2005, I have worked where strategy meets execution: traffic acquisition, growth, web development, project management, entrepreneurship. Then mobile in 2022. Cybersecurity and AI governance in 2023.

Every time, the same logic: a real problem, a skill learned to solve it.

Today, I work on three fronts: growing, diagnosing what is stuck, and guiding change. With 21 years of hands-on experience, in France and Morocco.

Acquisition · Innovation · Governance Three levers, one method: operational, not theoretical.

Portrait of Yassine Bouajani

Why me

Twenty years. Every skill
earned in the field.

Since 2005, I have never learned just for the sake of learning. I learned because a problem required it.

In 2005, my first clients needed to be visible, to sell, to be structured. I learned SEO, web development, marketing, and project management. Not in a classroom. On the job, with real clients.

In 2010, I created pro-assurances.fr. Generating leads at scale, fully on my own. I learned paid acquisition, tracking, conversion, and back-office work. Ten years as an entrepreneur.

In 2022, I started working with the OpenAI API before LLMs went public. When generative AI changed everything, I was already in it. Not as a spectator, as an operator. Today: automation with n8n, AI agents, integration into business processes. To save time, not for show.

Still in 2022, at Doviris, we had a hunch. I learned Flutter. I built, deployed, and shipped the app on my own, from A to Z, on iOS and Android.

In 2023, our e-commerce was exposed. I learned cybersecurity. I applied the NIST 2.0 framework to our scope.

Every time, the same logic: a real problem, sleeves rolled up, a new skill picked up.

What it means for you

Most consultants

understand business.
Not the tech.

Most technicians

understand the tech.
Not the business.

Both. For 21 years.
In the field.

I can discuss ROI with an executive in the morning, debug an analytics integration in the afternoon, and automate a business workflow with n8n in the evening.

Not to show off. To decide right, fast, and deliver.

A single point of contact who understands the full chain, from the strategic decision to the line of code. That is rare. That is what you have here.

What drives me

Three areas.
A business view of technical challenges.

01

Digital acquisition

Converting and generating business in a world that has become hybrid, multichannel, omnichannel.

SEO · SEA · GEO · Analytics · CRM · E-commerce

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02

Value creation

The best solutions are rarely the ones you expect. I help leaders think outside the box by starting from observation, real-world use, and what does not fit standard categories.

Lean · Design Thinking · Ethnography · Generative AI · n8n

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03

Digital governance & risk

Keep control of your digital assets. Cyber, AI, data: don't fall behind.

NIST 2.0 · Cybersecurity · AI Governance · Data

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Achievements

What I have built.

Here are a few examples.

Media & institutional recognition

TF1 1 PM news · 2022

Made in France feature

LAMS, the industrial brand of the Doviris group. I have led its digital marketing since 2020.

Élysée Palace · 2023

Made in France Exhibition

LAMS brand selected and presented by presidential invitation.

Projects led & delivered

Mobile app · 2022

Jardimagine

Designed, developed, and shipped on my own, from A to Z, on iOS and Android.

Flutter / Dart

E-commerce · since 2020

Doviris

Managing acquisition, conversion, and CRM across three markets. Several million euros in annual revenue.

France · Germany · Benelux

Lead platform · 2010—2020

pro-assurances.fr

Built, run, and grown on my own. Became the French market leader for professional insurance visibility.

10 years of entrepreneurship

They trusted me

In agency · La Compagnie Hyperactive · 2008-2012

  • Futuroscope · SEO / SEA management
  • Pavillon PrĂ©voyance · SEO / SEA management

In-house

  • Doviris · since 2020
  • Groupe Sigma Informatique · 2015-2020

Career path

Five chapters.
One coherent path.

  1. 01 2005 — 2010

    Freelance · SEO & web development

    My early days in digital.

  2. 02 2008 — 2012

    La Compagnie Hyperactive · Traffic project manager & SEO/SEA consultant

    Major accounts, significant budgets.

  3. 03 2010 — 2020

    Asturiassur · Founder & manager

    Built and ran pro-assurances.fr. Ten years as an entrepreneur.

  4. 04 2015 — 2020

    Groupe Sigma Informatique · Marketing & digital communication

    Corporate website redesign.

  5. 05 Since 2020

    Doviris · Digital manager

    E-commerce across 3 countries · Mobile app · TF1 · Élysée · NIST 2.0.

Education & certifications

Education & certifications

Degrees

  • MBA

    Universidad Isabel I · 2023 — 2025

    View the degree
  • Expert in Digital Strategy & Development

    ESG · 2023 — 2024

    Verify
  • Bachelor's in Mathematics & Statistics

    Université de Strasbourg · 2003 — 2004

  • French Engineering Preparatory Classes (MPSI / MP)

    Lycée Saint Joseph, La Roche-sur-Yon · 2001 — 2003

  • Baccalaureate in Experimental Sciences

    Lycée El Kadi Ayad, Marrakech

Certifications

  • Google Cybersecurity Professional

    Google · Coursera

    Verify
  • Managerial Innovation in Practice

    ESSEC Business School · Coursera

    Verify
  • Building and Developing a Tech Startup

    École Polytechnique · Coursera

    Verify
  • Flutter Development Bootcamp with Dart

    The App Brewery · Udemy

    Verify
  • Dynamic Web Development · Python / Django

    ENI

    View the certificate
  • Digital Marketing Fundamentals

    Google for Pros

Get in touch

A question, a project,
an idea to challenge?

I read everything, I reply fast.

  • Based in France · Pays de la Loire
  • Morocco · Marrakech
  • Remote and on-site work